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Agricultural Input & Marketing

Sneha Kumari & K.K Tripathy

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Blurb

This is an initiative to sustain farming through several solutions in the production and distribution of agriculture input. The book may be used for UG/PG textbook and competitive examination like Agriculture Research Scientist Recruitment, ARS-NET, Indian Forest Service and state level and central level examination. The book will be very useful for Agriculture Input Marketing for Agriculture graduates, MBA in Agribusiness and MSc. Agriculture.

Objectives of the book

·         To identify the marketing Ps for agriculture input

·         To have an in-depth understanding of the agriculture inputs

·         To explore the comprehensive agriculture policy and scheme

·         To pave a road map for sustaining the agriculture world with farmers, cooperatives and professionals through agriculture input

Acknowledgement

Foreword

Preface

1.           Overview of Agri Inputs
       —V. Sowmya Reddy, Sneha Kumari and Shrihari Kulkarni

2.     Statistical Support for Agri Input
                —Sneha Kumari

3.     Seeds for Rejuvenating Agriculture Cooperatives
        —Sneha Kumari

4.     Exploring and Designing Market Strategies for Fertilizers
        with special reference to Neem Coated Urea
         —K.K. Tripathy, Sneha Kumari and Saba Sayed

 5.     Status of Farm Machinery Industry in India
         —Alok Gora and Bhanupriya Choyal

 6.     Trends of Agrochemicals in India
          —Sneha Kumari and K.K Tripathy

 7.      Farmers Perspective on Emerging Trends of Biostimulants
          —Muppa Venkatadri and Sneha Kumari

 8.      Soil for Sustaining Agriculture
          —Muppa Venkatadri, Sneha Kumari and K.K. Tripathy

  9.      Irrigation for Vulnerable Agriculture Droughts
           —Sneha Kumari

  10.     Adoption of Organic Farming as Climate Smart Agriculture
            Deploying the BRT Framework
            —K.K Tripathy and Sneha Kumari

  11.     Concept and Scope of Agricultural Credit in the Era
            of Agribusiness
            —Shakti Ranjan Panigrahy

   12.     Advances in Agriculture Policy, Governance and
             Multifunctionality Approach for Sustainable India
             —Sneha Kumari, Vidya Kumbhar and Nisha Bharti

   13.     Agri Input Marketing Models and Market Perspective
             —Sneha Kumari

   14.     Crops and Agri Inputs

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