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Farmers Training Entrepreneurship Manual

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Farmers Training Entrepreneurship Manual

Francis Luyayi, Esther Karanja, Elijah Ngocho, Judith Oduol, Jonathan Murluki & Jeremlas Mowo

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Blurb

The entrepreneurship training presented in this manual is aimed at building the capacity of smallholder farmers in CA and AF thereby enhancing CGIAR s Systems priority 3(Reducing rural poverty through agricultural diversification and emerging opportunities for high-value commodities and products) Priority 4 (Reducing extreme poverty and hunger) MDG 7 (Environmental sustainability and MDG 3 (Reducing the gender disparity). The development of this training manual is based on our experience and the extensive feedback received from different segments of entrepreneurs and trainers. The methodologies suggested here are being practised successfully in many fields. Efforts have been made to provide some significant information on the contents of each session. However, in the ever-changing economic scenario and information explosion, it is inevitable for the trainee to build upon the skills, update, give value addition and use the information here-in effectively to achieve the objectives.

Preface

List of acronyms

Acknowledgments

Introduction

Session 1;

Understanding personal background as a prospective farmer entrepreneur

Session 2:

Fundamentals of a successful entrepreneur

Definition of entrepreneurship

Planning

EVALUATING SUCCESS

Understanding the concept of profit

SESSION 3:

PERSONAL CHARACTERISTICS OF AN ENTREPRENEUR

Characteristics of good entrepreneur good business practices

BUSINESS CHARACTERISTRICS OF AN ENTREPRENEUR

Characteristics of good entrepreneur good business practices

BUSINESS MANAGEMANT SKILL TO ENSURE BUSINESS SUSTAINABILITY AND

PROFITABILITY

Preparing a cash book

Calculating   profit and loss

HOW TO IDENTIFY BUSINESS OPPORTUNITIES RELATED TO  CAWT

Take some time and study the picture below

SESSION 4:

SOURCING FOR FUNDS FOR BUSINESS

Steps to looking for funds

PARTICIPATORY MARKET CHAIN ANALYSIS

Marketing your business: completion

Marketing your products or service

Know the “p” s

Marketing   consideration

Value chain analysis

Step 1: activity analysis

Step 2:  value analysis

Step 3: evaluate changes and plan for action

The collective marketing

Session 5:

Swot analysis

Sales forecast

Your customers

Buying pattern

Price per unit

SESSION 6: 

Review task

Cost of business

Marketing strategies

Operating budget

Managing product and operating cost

Production costs

Operating budget

Safety in the work place

Product and cross training
 

                        Training and cross training

                        Capital budgets

                        Mission statements, goals and objective

                        Identify potential business risks and planning for transition

                        CONCLUSION

                        Appendices

                        Appendix: self assessment tool

                        Appendix: business plan template

                        Appendix: sales assessment tool

                        Appendix profit and loss tracking tool

                        Appendix:  sales forecasting

                        REFERENCES 

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