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Agricultural Marketing in India : Concept & Challenges

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Agricultural Marketing in India : Concept & Challenges

Sawalia Bihari Verma

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Blurb

The book has been designed keeping in mind the mental horizon of readers, yet it will surely raise a logical aptitude among them. The edition is a precise analysis and the author has made a sincere effort to deal with the concepts of agricultural marketing. Simplification in the explanation of various agro-problems has tried to bring readers nearer their solution logically and scientifically as well. This makes the book lucid and comprehensive. Although, I have made every effort to wipe out deficiency in concept. Yet shortcomings and lacking may be possible. An outstanding feature of the book is the concept review question.

I sincerely hope the book would prove to be very useful to readers and agricultural marketing policy planners and practitioners. An initiative has been taken to develop agricultural marketing in the country to meet the challenges and opportunities of the economic new order.

Foreword - M.L. Vadera

Foreword - CA K.K. Choudhary

Preface

Acknowledgments

List of Tables

List of Figures

1. Fundamentals of Market and Marketing

2. Marketing Functions

3. Marketing Channels/ Agencies/ Institutions 

4. Agricultural Marketing 

5. National Agricultural Market (NAM)

6. Consumer Marketing

7. Regulated Markets

8. Agricultural Marketing Reforms

9. Producer’s Surplus of Agricultural Commodities

10. Commercialisation of Agriculture

11. Agri – Business/ Marketing of Farm Inputs

12. Agro-Based Industries

13. Contract Farming

14. Government Sponsored National Organisations

15. Legislative measures for improving agricultural marketing

16. Marketing Management: 

17. Agricultural Price Policy

18. Co-Operating Marketing

19. Risk and uncertainty in Agriculture

20. Government’s intervention in the agricultural marketing system

21. Quality Control

22. Market Integration, Market Efficiency, Marketing Costs, Margin, and Price Spread

23. Training, Research, and Extension in Agricultural Marketing 

24. International Trade

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