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Agricultural Marketing : 2nd Revised and Enlarged Edition

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Agricultural Marketing : 2nd Revised and Enlarged Edition

Sawalia Bihari Verma

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The Book has been prepared to make a comprehensive knowledge on 'Agricultural Marketing'. This book is acompendium of the distinguished personalities, researchers, agriculturists, scientists  and academicians. 

The book depicts important aspects as below:

∙ E-Agriculture: A new approach

∙ Agricultural marketing in India

∙ Indian Agricultural Market Reforms

∙ Alternative Agricultural Marketing  System

∙ Changing Scenario in Agricultural  Marketing

∙ Agricultural Marketing: Thrust and Challenges

∙ Agricultural Marketing: Problems and Prospects

∙ Food and Agricultural Marketing in India

∙ WTO and Indian Agriculture

∙ Agricultural products export in India

∙ Regulated Agricultural Market

∙ Impact of Liberalisation on Agricultural Trade

∙ Role of ICT in Sugarcane Marketing Development

∙ Export Potential of Agricultural Products

∙ Recent efforts towards agriculture marketing system

Foreword - M.L. Vadera   

Foreword - CA K.K. Choudhary   

Preface (2nd Ed.) 

Preface (1st Ed.) 

Acknowledgement 

List of Contributors 

List of Tables 

List of Figures 

PART I  Dimensions of Agriculture Marketing 

1. e - Agriculture : A New Approach   

2.  Agricultural Marketing : An Overview   

3.  Organised Retailing in Agriculture: Constraints and Possibilities 

4.  Agriculture Marketing : The Emerging practice of Agri-Business   

5.  Agricultural Market Reforms   

6.  Agriculture Marketing in India   

7.  Changing Profile of Farm Product Marketing   

8.  Alternative Vegetable Markets 

9.  Alternative Agricultural Marketing Systems   

10.  Agricultural Marketing : Problems and Prospects 

11.  Agricultural Marketing - Thrust and Challenges   

12.  Changing Scenario in Agricultural Marketing 

13.  Marketing Support to the SHGs 

PART II Agriculture Marketing : Need of Hour 

14.  Importance of Agriculture Marketing

15.  Role of Future Markets in Price Stabilization of Agro-Commodity 

16. Agricultural Marketing

17.  Boosting Agricultural Marketing : Need for a Paradigm Shift 

18.  Marketing Extension and Commercial Farming 

19.  Improving Food Marketing System 

20.  Indian Lac Marketing Scenario 

21.  Transportation and Marketing of Agricultural Products 

22.  Marketing of Floriculture: Problems and Prospects 

23.  Fisheries Co-operatives: Problems and Prospects 

24.  Farmers Orientation Programme for Agriculture Development 

25. Crop Insurance: Pros and Cons  

PART III Status of Indian Agricultural Marketing    

26. Agricultural Problems Faced by Rural Consumers 

27. Regulated Agricultural Market   

28. Legal Framework of Agricultural Produce and Subsidy 

29. Liberalization Policy and Its Impact on Agricultural Trade  

30 Improvement in Agriculture Marketing System 

31 Role of ICT in Sugarcane Marketing Development   

32 E-mails an Emerging Tool of E-Marketing

33 Agricultural Marketing in Coastal Karnataka

34 Food and Agricultural Marketing System: Problems Solutions       

35 Livestock Development in Globalised Trade/Era     

36 Export Potential of Agricultural Products   

37 Indian Agriculture and WTO 

38 Economic Reforms and WTO Implications for Farmers 

39 Avenues for Financing Agricultural   

40 National Agriculture Market : One India, One Market 

41 Linking Farmers to eNAM

42 Bio-pesticides: The Real need for Eco-friendly Pest Management 

43 Soil Health Management in India

44 IT-based soil Health Management 

45 Rural Post Offices Bridger for unreached Farmers 

46 Technology Innovations for Soil Health Preservation 

47 Soil Health Management for Enhancing Arid Land Productivity 

48 Extension Services in Agriculturel 

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