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Home Books Agriculture Agribusiness Agricultural Marketing : 2nd Revised and Enlarged Edition

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	Print Book	395.00

Blurb

The Book has been prepared to make a comprehensive knowledge on 'Agricultural Marketing'. This book is acompendium of the distinguished personalities, researchers, agriculturists, scientists and academicians.

The book depicts important aspects as below:

∙ E-Agriculture: A new approach

∙ Agricultural marketing in India

∙ Indian Agricultural Market Reforms

∙ Alternative Agricultural Marketing System

∙ Changing Scenario in Agricultural Marketing

∙ Agricultural Marketing: Thrust and Challenges

∙ Agricultural Marketing: Problems and Prospects

∙ Food and Agricultural Marketing in India

∙ WTO and Indian Agriculture

∙ Agricultural products export in India

∙ Regulated Agricultural Market

∙ Impact of Liberalisation on Agricultural Trade

∙ Role of ICT in Sugarcane Marketing Development

∙ Export Potential of Agricultural Products

∙ Recent efforts towards agriculture marketing system

Foreword - M.L. Vadera

Foreword - CA K.K. Choudhary

Preface (2nd Ed.)

Preface (1st Ed.)

Acknowledgement

List of Contributors

List of Tables

List of Figures

PART I Dimensions of Agriculture Marketing

1. e - Agriculture : A New Approach

2. Agricultural Marketing : An Overview

3. Organised Retailing in Agriculture: Constraints and Possibilities

4. Agriculture Marketing : The Emerging practice of Agri-Business

5. Agricultural Market Reforms

6. Agriculture Marketing in India

7. Changing Profile of Farm Product Marketing

8. Alternative Vegetable Markets

9. Alternative Agricultural Marketing Systems

10. Agricultural Marketing : Problems and Prospects

11. Agricultural Marketing - Thrust and Challenges

12. Changing Scenario in Agricultural Marketing

13. Marketing Support to the SHGs

PART II Agriculture Marketing : Need of Hour

14. Importance of Agriculture Marketing

15. Role of Future Markets in Price Stabilization of Agro-Commodity

16. Agricultural Marketing

17. Boosting Agricultural Marketing : Need for a Paradigm Shift

18. Marketing Extension and Commercial Farming

19. Improving Food Marketing System

20. Indian Lac Marketing Scenario

21. Transportation and Marketing of Agricultural Products

22. Marketing of Floriculture: Problems and Prospects

23. Fisheries Co-operatives: Problems and Prospects

24. Farmers Orientation Programme for Agriculture Development

25. Crop Insurance: Pros and Cons

PART III Status of Indian Agricultural Marketing

26. Agricultural Problems Faced by Rural Consumers

27. Regulated Agricultural Market

28. Legal Framework of Agricultural Produce and Subsidy

29. Liberalization Policy and Its Impact on Agricultural Trade

30 Improvement in Agriculture Marketing System

31 Role of ICT in Sugarcane Marketing Development

32 E-mails an Emerging Tool of E-Marketing

33 Agricultural Marketing in Coastal Karnataka

34 Food and Agricultural Marketing System: Problems Solutions

35 Livestock Development in Globalised Trade/Era

36 Export Potential of Agricultural Products

37 Indian Agriculture and WTO

38 Economic Reforms and WTO Implications for Farmers

39 Avenues for Financing Agricultural

40 National Agriculture Market : One India, One Market

41 Linking Farmers to eNAM

42 Bio-pesticides: The Real need for Eco-friendly Pest Management

43 Soil Health Management in India

44 IT-based soil Health Management

45 Rural Post Offices Bridger for unreached Farmers

46 Technology Innovations for Soil Health Preservation

47 Soil Health Management for Enhancing Arid Land Productivity

48 Extension Services in Agriculturel