Select | Format | USD( ) |
---|---|---|
Print Book | 42.00 |
This book is based on the syllabus provided by PCI and various Universities. It is written in clear lucid manner to cover theoretical and practical aspects of marketing. It will help the graduate and post graduate students of Marketing Management. Research workers and teachers of management may also get helps from this book. I believe various types of case studies would make this book easy to understand. Updated knowledge on Pharma marketing help the beginners to perform their jobs in well and efficient manner those who will choose the marketing profession.
Scope of Pharmaceutical Marketing
Unit I
Chapter 1: Marketing: Definition, general concepts and scope of marketing;
Distinction between marketing and selling; Marketing environment; Industry and
competitive analysis; analyzing consumer buying behavior; Industrial buying behavior.
Chapter 2: Pharmaceutical marketing: Quantitative and qualitative aspects; size
and composition of the market; Demographic descriptions and socio-psychological
characteristics of the consumer; market segmentation & targeting consumer profile;
Motivation and prescribing habits of the physician; patients’ choice of physician and retail
pharmacist. Analyzing the market: Role of market research.
Unit ll
Chapter 3: Product decision: Meaning, Classification, product line and product mix
decisions, product life cycle, product portfolio analysis; product positioning; New product
decisions: Product branding, packaging and labeling decisions, Product management in
pharmaceutical industry.
Unit Ill
Chapter 4: Promotion decision: Meaning and methods, determination of promotional
mix, promotional budget; An overview of personal selling, advertising , mail, joumals,
sampling, retailing, medical exhibition, public relations, online promotional techniques for
OTC Products.
Unit IV
Chapter 5: Pharmaceutical marketing channels: Designing channel, channel
members, selecting the appropriate channel, conflict in channels, physical distribution
management: Strategic importance, tasks in physical distribution management.
Chapter 6: Professional sales representatives (PSR): Duties of PSR, purpose
of detailing, selection and training, supervising, norms for customer calls, motivating,
evaluating, compensation and future prospects of the PSR.
UnitV
Chapter 7: Pricing: Meaning, importance.objectives, deteminants of price, pricing
methods and strategies, issues in price management in pharmaceutical indust1'y.An
overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical
Pricing Authority).
Chapter 8: Emerging concepts in marketing: Vertical & Horizontal Marketing;
Rural Marketing; Consumerism; Industrial Marketing; Global marketing.
SCIENTIFIC PUBLISHERS
"Granthlok"
5-A,New Pali Road,
Bhagat Ki Kothi (Nr. Police Station)
P. O. Box 91, Jodhpur - 342001 (Rajasthan), INDIA
Mob. :+91-9929272222 +91-9799991782
Tel. :+91-2912433323
Email. info@scientificpub.com
Web. www.scientificpubonline.com
DELHI BRANCH
"Granthlok"
4806/24, Ansari Road,
Bharat Ram Road,
Darya Ganj
New Delhi 110002
INDIA
Mob. : +91-95211 31111
Tel. +91-11-47590696
Email. scientificpubdelhi@gmail.com
Make sure you dont miss interesting happenings by joining our newsletter program
© 2024 SCIENTIFIC PUBLISHERS | All rights reserved.