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The book has been designed keeping in mind the mental horizon of readers, yet it will surely raise a logical aptitude among them. The edition is a precise analysis and the author has made a sincere effort to deal with the concepts of agricultural marketing. Simpliﬁcation in the explanation of various agro-problems has tried to bring readers nearer their solution logically and scientiﬁcally as well. This makes the book lucid and comprehensive. Although, I have made every effort to wipe out deﬁciency in concept. Yet shortcomings and lacking may be possible. An outstanding feature of the book is the concept review question.
I sincerely hope the book would prove to be very useful to readers and agricultural marketing policy planners and practitioners. An initiative has been taken to develop agricultural marketing in the country to meet the challenges and opportunities of the economic new order.
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