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Home Books Agriculture Agriculture Manual On Fertilizer Distribution

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1. FERTILIZERS AND THEIR USE

1.1 Introduction

1.2 What is a fertilizer?

1.3 Use of fertilizers

1.4 The most commonly used fertilizers

1.5 Fertilizer recommendations

Exercises on fertilizers and their use

2. HOW TO MAKE SALES FORECASTS

2.1 Introduction

2.2 The most important methods in sales forecasting

2.2.1 Previous fertilizer consumption

2.2.2 Potential fertilizer consumption

2.2.3 Extension of cultivated area

2.2.4 Farm size

2.2.5 Geographical location of farms

2.2.6 Results of trials and demonstrations

2.2.7 Ratio between fertilizer prices

and agricultural product prices

2.2.8 Variations in fertilizer prices

2.2.9 Climatic factors

2.3 How to make a sales forecast for the area covered by a single point of sale

2.3.1 Sales forecasting in a monopoly situation

2.3.2 Sales forecasting in a competitive situation ..

Exercises on how to make

sales forecasts

3. MEANS OF PROMOTING FERTILIZER SALES AND IMPROVING SERVICE

3.1 Introduction .

3.2 Distribution levels.

3.3 Distribution channels

3.4 Procedures, routes, distances and minimum stocks in relation to demand

3.4.1 Stocking up in advance

3.4.2 Types of fertilizer

3.5 Sales promotion

3.5.1 Participation in farmers field days

3.5.2 Group buying

3.5.3 Visits to farmers

3.5.4 Exhibits at agricultural shows

3.5.5 Radio broadcasts

3.6 Improvements in service

3.6.1 Identification of and improvements to the sales office

3.6.2 Useful information inside the sales office

3.6.3 Appropriate and effective services to the farmer

3.6.4 Sale of other products

Exercises on means of promoting fertilizer sales and improving service

4. HANDLING AND STORAGE OF FERTILIZERS

4.1 Introduction

4.2 Principal physical and chemical characteristics of fertilizers

4.2.1 Hygroscopicity

4.2.2 Free acid

4.2.3 Explosion hazard

4.2.4 Volatility

4.2.5 Chemical compatibility

4.3 Fertilizer handling

4.4 Bagging

4.4.1 Types of bags

4.5 Storage

4.5.1 Storage area and stacking of bags

4.5.2 How to protect fertilizers

4.5.3 Stock control and rotation of bags

4.6 Fertilizer transport

4.6.1 Loading and unloading

4.6.2 Organizing transport

Exercises on handling and storage of fertilizers

5. IMPROVEMENT AND CONSTRUCTION OF SMALL STORES

5.1 Introduction

5.2 Maintenance and improvement of small stores

5.3 Elements of construction of small stores

5.3.1 Floors

5.3.2 Walls

5.3.3 Ceilings and roofs

5.3.4 Doors and windows

5.3.5 Construction materials

5.3.6 Plans for small stores holding between 50 and 100 metric tons.

5.3.7 Construction costs

Exercises on improvement and construction of small stores

6. EVALUATION OF FERTILIZER SALES AND THEIR EFFECT ON AGRICULTURE

6.1 Introduction

6.2 Sales evaluation

6.3 Estimation of the principal costs

6.3.1 Purchase of a lorry

6.3.2 Improvement of the store

6.4 Evaluation of the effect of fertilizer use at farmer level

Exercises on evaluation of fertilizer sales and their effect on agriculture