Sawalia Bihari Verma , M. Narayan & P. Thryambakam
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Part - A: A Profile of Indian Rural Marketing
1. Issues and Challenges in the Rural Marketing– Dr. A. Selvaraj
2. Challenges in Rural Marketing – Prof. P.N. Singh, Prof. S.B. Verma,
Madhusudan Narayan & P. Thryambakam
3. Rural Marketing: Perspective and Issues – Prof. L.P. Singh
4. Rural Marketing : Challenges in new Millennium– Keshav Sharma & Deepak R. Gupta
5. Rural Marketing and Rural Development– Huchhe Gowda
6. Develop Rural Marketing System– Sivamurugan
7. Rural Marketing - The Mantra for Sustainable Growth– Pinaki Ghosh
8. Rural Markets : Miles to Go– Naren N. Joshi
9. Rural Marketing in India Corporate Strategies– D. Satish & B. V. Subramaniam
10. Changing Face of Rural Marketing– C. Rajendra Kumar & Sanjay S. Kaptan
11. Rural Marketing in India : An Empirical Investigation– Dr. Yogesh Upathyay & Dr. Shiv Kumar Singh
12. Kaleidoscope of Rural Marketing– K. Rajamohan
13. Management of Rural Fair Price Shops– K. Raji Reddy & V. Pavan Kumar
14. Education in Rural Marketing : Some Suggestions– Dinesh Kumar, A. P. Pandey & A. Mohamed Jaffar
15. Education in Rural Marketing: Some Key Issues– Anil Chandhok
16. Impact of Information Technology on Rural Marketing in India– C. Rajendra Kumar & Sanjay S. Captan
17. Challenges Faced in Communication By Rural Marketing– Amit Banerji
18. Rural Retail Markets: Opportunities for India’s Business and Commercial Houses– Dr. Amrit Patel
19. The Changing Scenario of Rural Marketing Environment under different Phases-An-Emperical Study– Dr. Vijay Pareek
20. Rural Marketing under LPG Era: Perspective and Challenges– A. K. Malviya & Anand Kumar
21. Marketing Paradigms for Rural India– Dr. Thomas T. Thomas
22. Corporate-SHG Linkages for Rural Markets– Vivek kumar Tripathi & Tanu Marwah
Part - B : Status of Rural Marketing in India
23. Fabindia : Marketing Handloom Fabrics– Savita Modak
24. Changing Landscape for Survival of Handloom– Aruna Verma
25. Marketing Handlooms : Increasing Competitiveness – Adarsh Kumar
26. Enhancing Product Range and the Value for Customer Enjoy– Poonam Bir Kasturi
27. Altering Dominant Market Norms and Changing the Nature of Market Transactions– B. Syama Sundari
28. Handlooms : A Tradition of Skills– B. K. Sinha
29. Handlooms: Needs and Challenges– Seemanthini Niranjana
30. Continuing Cricis in Handlooms– Dharma Raju Palli
31. Changing Face of Marketing Co-operatives– Prof. L. P. Singh
32. Cooperative Marketing in India– Prof. L. P. Singh
33. Co-operative Marketing: A Rural Prospective– C. Rajendra Kumar & Dr. Sanjay S. Kaptan
34. Marketing Co-operatives in Agriculture: Emerging Challenges– P. K. Mishra
35. Social Marketing and their Relevance– M. Samgadharan & Hena Naqvi
36. Social Marketing and Rural Development– K. A. Raju
37. Online Marketing in the Hospitality Industry– R. Venkatesh
38. Cost Effective Marketing through SMS and Internet – Mohit A Parekh
39. Online Shopping in India Finding from a Consumer Research– T. Sai Vijay & M.S. Balajit
40. Virtual Socialisation Services: Cyber Currency of the Future– K. P. Naachimuthu
41. Emerging Trends and Strategies in Tourism Marketing– T. R. Nagesh & Srikanta Kumar Pathi
Part - C : Rural Marketing and Consumer Welfare
42. A Framework for Sustainable Marketing– Ross Gordon; Marylyn Carrigan & Gerard Hastings
43. Marketing to the Indian Rural Consumers– Annapurna M. Y.
44. Customer Satisfaction for the Rural Banking Services– Ashish Mathur
45. Consumer Protection and Welfare– Prof. S.B. Verma & Dr. Potukuchi Thryambakam
46. Consumer Protection : An Overview– Yashwant Bhave & Rajender Chaudhary
47. Consumer Redressal System in India– Bupinder Zutshi, Sapna Chadah & Pushpa Girimati
48. Growing Consumerism in Rural India– Dr. Sheeta Kapoor & Dr.Mohindra Singh
49. Market and the Rural Consumer– Suresh Mishra
50. Rural Market – A Gold Mine for the Entrepreneurs– Dr. S.B. Verma & Madhusudan Narayan
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